January 19, 2022
The Law of Prägnanz for Financial Advisors: How to Use Visual Elements to Simplify Complex Information
The overarching theme of many principles of UX design is simplicity. Hick’s Law argues that the simpler our options are, the more easily we can make a decision. Miller’s Law argues that the more pieces of information our brain is processing at the same time, the harder it is to process (and the more likely […]
January 5, 2022
The Financial Advisor’s Curse of Knowledge Could Be Hurting Your Client Relationships
With years of education, specialized certification courses, and hands on experience under your belt, you bring a wealth of expertise and insights to each client you serve as a financial advisor. After all, that’s what they’re paying you for, right? While that expertise is the core of the value you provide, it can also lead […]
December 29, 2021
Goal Gradient Hypothesis For Financial Advisors: How To Motivate Your Staff and Clients To Achieve Long Term Goals
This next blog in my series on how to use UX laws to run your financial advisory practice, I’ll be looking at the goal gradient hypothesis. The basic premise that humans are better at motivating themselves for short-term goals than long-term ones is important to understand as you work with clients on their more distant […]
December 22, 2021
Why you need a unique value proposition and how to create one?
Too few advisors understand ‘the value’ of a value proposition - or how to go about creating one. But unless you identify and express your value to clients you won’t achieve success in this industry. Because, unless prospects understand what you do and why you do it, they won’t be convinced about your worth. In […]
November 3, 2021
Using the UX Law of the Aesthetic-Usability Effect to Optimize Your Financial Practice
Most financial advisors might assume that the fundamentals of web design have little to do with running a successful financial advisory practice. However, many of the basic principles of user experience (UX) design are based on universal rules of human behavior — which means they can be just as relevant for designing an enjoyable Client […]
October 27, 2021
How to Strengthen Your Team with Ongoing Employee Training
An often overlooked but surprisingly effective way to improve productivity and strengthen company loyalty is providing ongoing employee training opportunities. Financial advisory teams can benefit enormously from implementing a culture of ongoing learning that allows each member of their staff to discover and pursue their career goals. Here’s how it can benefit your business and […]
October 20, 2021
How UX Laws Help Financial Advisors Build the Best Client Experience
The laws of user experience (UX) are a set of simple laws about user behavior that guide how web designers build and optimize web pages. By keeping these laws in mind, designers can make websites that are easy and intuitive to use while also subtly encouraging the behavior that they’re after, whether that’s closing a […]
October 13, 2021
Automation for Financial Advisors – How to Improve the Scheduling Process
Financial advisors can benefit from automation in just about every aspect of their practice. Even so, less than half of financial advisory firms are taking advantage of the software that’s out there. The slow adoption of tech in the financial services sector is largely thought to be the result of old, difficult to upgrade technology […]
September 22, 2021
Funeral Services: How A Financial Advisor’s Value Goes Beyond Returns or Wealth Management
While so much of the conversation about a financial advisor’s value is focused on portfolio returns or wealth management services, we do far more than just help our client’s bottom line. Every day, we’re helping our clients navigate difficult financial situations, providing guidance and advice when a client gets worried about market downturns, and otherwise […]
August 25, 2021
18 Questions to Ask When Choosing a CRM for Advisors
There are a ton of amazing Customer Relationship Management (CRM) solutions out there. For financial advisors, software like Redtail, Wealthbox, Advyzon, Junxure and others offer features and tools that were designed specifically with advisors in mind. Before you get inundated with all these different features and capabilities, as most of these CRMs are very powerful, […]
