May 25, 2022
How Financial Advisors Can Use the Serial Position Effect to Help Clients Remember the Important Details
The serial position effect states that “users have a propensity to best remember the first and last items in a series.” For UX designers, the idea is that the most important points—or the details that you want to call a user’s attention to should be at the top or bottom of a page. But even […]
May 18, 2022
Tesler’s Law for Financial Advisors: Avoiding the Threat of Oversimplification
UX design advice and communication advice for financial advisors have one thing in common: both tend to emphasize simplicity. Simplified web pages and simplified explanations of complex financial topics are both extremely helpful to users and clients, to be sure. But there is such a thing as too much simplification. That’s where Tesler’s law comes […]
April 20, 2022
Hick’s Law for Financial Advisors: How Simplicity Can Improve Client Experience and Employee Performance
For this next piece in my series on applying UX laws to your financial advisory practice, I’ll be looking at Hick’s law and talking about why it’s so important to keep both your client services and your office workflow as simplified and straightforward. As financial advisors, you’re often dealing with some incredibly complex calculations and […]
April 13, 2022
Jakob’s Law: The Counterintuitive Reason You Shouldn’t Differentiate Yourself Too Much
Jakob’s Law: The Counterintuitive Reason You Shouldn’t Differentiate Yourself Too Much
March 2, 2022
How to Strengthen Your Team with Ongoing Employee Training
An often overlooked but surprisingly effective way to improve productivity and strengthen company loyalty is providing ongoing employee training opportunities. Financial advisory teams can benefit enormously from implementing a culture of ongoing learning that allows each member of their staff to discover and pursue their career goals. Here’s how it can benefit your business and […]
February 23, 2022
6 Things Your Team Should Be Delegating to Technology
As advisors and business owners, you already know the power of delegating to your team—but is your team taking full advantage of the power of delegating to technology? Doing tasks manually that you could easily have been done by technology eats into time that could be better spent meeting with clients and doing the high-level […]
February 16, 2022
How to Use the Law of Uniform Connectedness to Improve Client Experience
As a financial advisor, it’s your job to help clients juggle complex and interconnected financial goals that range from rebalancing a portfolio to creating a retirement plan to saving up for a vacation at the end of the year. Recommendations you make today regarding investments can impact other areas of their financial life today and […]
February 9, 2022
5 Tips for Building Trust with Your Clients
In an industry like financial advising, trust is one of the most important features of your service. When you combine the uncertainty of the market with the fact that clients are putting their financial future on the line, it’s easy to see why a client needs to trust you. You might know perfectly well that […]
February 2, 2022
Not Sending a Meeting Agenda Is Costing Your Financial Advisory Practice
Creating and sending an agenda to clients ahead of meetings is one of the best ways to set expectations, keep the meeting on track, and make sure both you and your client show up fully prepared. However, many financial advisors who want to make meeting agendas often give up on the idea because it seems […]
January 26, 2022
5 Steps to Better Note Taking During Your Client Meetings
Hastily jotting down all the key points and then hoping you remember enough detail to fill in the rest afterward is not really the most reliable approach to notetaking. Unfortunately, it usually feels like the best you can do when you’re also working to maintain the flow of conversation and keep your client engaged throughout […]
