June 21, 2023
5 Keys to Setting Up Effective Google Ads for Financial Advisors
Google is the most visited website in the world thanks to its dominance in the search engine market, where it accounts for a whopping 92% of global searches. An organic search engine optimization strategy for your website can make a serious impact but it takes time to build up the authority needed to really rank […]
June 14, 2023
5 Best Practices When Building Websites for Financial Advisors
In today’s digital world, having a functional and up-to-date website is no longer optional for financial advisors. 76% of consumers check a business’s website or social media before any in-person visit and if they find a strong online presence, 45% are likely to visit that business’s physical location. So even if you only work with […]
May 17, 2023
Instagram for Financial Advisors: A Social Media Marketing How-To Guide
Instagram boasts more than one billion monthly users. The photo-centric social media platform might not seem like the most obvious choice for financial advisors but many finance professionals have carved out a strong and engaged following there. It’s also one of the few social media platforms that can actually be used for lead generation rather […]
May 10, 2023
4 Essential Components of an Effective Referral Program for Financial Advisors
Despite being client referrals being used in 93% of practices, just 20% of financial advisors proactively solicit referrals and even fewer have a clearly defined referral program in place, according to Kitces’s 2022 report on marketing tactics. Those few who did have a consistent and well-defined referral process in place outpaced those who didn’t in […]
April 26, 2023
Turning Clients into Centers of Influence for Financial Advisors: 5 Strategies for Creating Raving Fans and Getting More Referrals
According to the 2021 RIA Benchmarking Study from Charles Schwab, referrals accounted for about 62% to 72% of asset growth from new clients but fewer than half of advisory practices had a referral plan in place. While you know that delivering great service is key to increasing the odds of referrals, if you don’t have […]
April 19, 2023
YouTube for Financial Advisors: A Social Media Marketing How-To Guide
As the world’s most popular video-sharing network, YouTube is a great place for financial advisors to showcase your expertise in an engaging way so that when viewers are ready to work with a financial advisor, you’ve already built that foundation of trust. While making YouTube videos might sound like more work than you have time […]
April 12, 2023
LinkedIn for Financial Advisors: A Social Media Marketing How-To Guide
LinkedIn boasts 303 million monthly active users, many of whom are high-earning professionals who could definitely benefit from financial planning and wealth management services. It’s also one of the more low-effort platforms from a social media marketing standpoint. Those two factors make Linked in one of the best places for financial advisors to start their […]
April 5, 2023
Facebook for Financial Advisors: A Social Media Marketing How-To Guide
With 70% of U.S. adults using Facebook, a platform is an essential tool for financial advisors looking to reach new potential clients. If you’re just starting to build a social media strategy, this is a great platform to start with because you don’t have to post as frequently as you do on Twitter and you […]
February 15, 2023
How Financial Advisors Can Use Atomic Habits to Build Trust with Clients
In James Clear’s Atomic Habits: Tiny Changes, Remarkable Results, he lays out the science of how humans form habits. It’s a great guide on how to break bad habits and replace them with better ones, but one of the concepts that struck me most was the power of habit. Once something becomes a habit, it’s […]
January 18, 2023
How Financial Advisors Get New Clients, According to the Data
A quick google search will deliver dozens of tips and strategies for how financial advisors get new clients but which ones are actually worth the time and money you need to invest? Conventional wisdom in the industry says that networking and client referrals are the most important, but generating new clients out of either is […]
