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Originating on Twitter in 2007, hashtags have grown from an easy way to group related Tweets together into a powerful tool for finding and engaging with your niche audience across almost every social media platform. But which ones should you use? How many should you include? How should you use them? This guide will give you a quick rundown on hashtag best practices along with a list of the top 10 hashtags for financial advisors on the six major social media platforms you might be using in your digital marketing strategy.
Just about every social media platform uses hashtags as a way for their algorithms to find relevant content to share with its users and for those users to more easily search for the content they want. While the function is similar no matter which platform you’re on, the “culture” or customs around how to use hashtags varies from site to site.
You can read some of those specifics later on in this article. For now, just keep these basic rules that apply to every platform in mind:
On Twitter, less is more. The website itself recommends using no more than one-two hashtags per post. You can actually get away with using no hashtags at all in some posts because the search feature can scan the entire text of your post to decide if it’s relevant to the user’s search. As long as you used the word “finance,” then, your post will likely pop up in a search for the word finance.
That said, hashtags are still used on Twitter as a way to indicate specific conversations as opposed to general discussions. In other words, searching “finance” (without the hashtag) will pull up the top tweets that use that word in any context, regardless of whether that context is related to the broader finance space. Searching “#finance” will pull up the top tweets talking about the latest trends and ideas in the industry.
With that in mind, here are the top 10 Twitter hashtags for financial advisors:
Hashtags aren’t used as much on Facebook as on other platforms. While they are searchable, Facebook users are less likely to search by hashtag than, say, Instagram or Twitter users. The reason, according to a 2016 BuzzSumo report, is that Facebook is a more community-oriented network. Users are there to connect with friends and family. When they engage with brands, they’re local businesses or brands they personally like. So they’re not looking to participate in the global conversation surrounding a popular hashtag.
So stick to just two or three per post and make sure they’re relevant to your local audience. With that in mind, these are the top 10 Facebook hashtags for financial advisors:
While general guidelines recommend incorporating hashtags into your post, Instagram is one of the exceptions. To avoid cluttering your caption while still targeting the conversations and audiences you want to engage, include a few paragraph breaks after your caption and then add three to five hashtags. This keeps them separate from the post, which Instagram users tend to prefer, while still letting the algorithm accurately group your posts and share it with the users most likely to be interested in what you have to say.
Here are the top 10 Instagram hashtags for financial advisors:
As a platform uniquely catering to a professional audience, your hashtags on LinkedIn should be used more deliberately. Use just one hashtag per post if you can, but you can go up to five as long as they are clearly relevant. Including vaguely relevant hashtags just to have them can come across as spam to LinkedIn users.
Here are the top 10 LinkedIn hashtags for financial advisors:
The best practices for TikTok include using around three to five hashtags per post and making sure at least one of those is a more niche hashtag. Popular hashtags cast a broad net but niche hashtags tend to get the most engagement and are more likely to translate into more followers.
These are the top 10 TikTok hashtags for financial advisors:
On YouTube, include your hashtags in the title of the video itself or in the description. The recommended amount is three to five but the most important thing is to never go above 15 hashtags. YouTube will ignore all of them if you do and potentially flag your content as spam.
These are the top 10 YouTube hashtags for financial advisors: